Cirque Du Jamul (Tier Renewal) Identity Package

Throwback to a favorite creative project from 2022: I had the opportunity to concept and design a Tier Renewal celebration for Jamul Casino (pre–hotel days) built around a bold Vintage Circus theme, inspired by the mood and visual storytelling of 'Water for Elephants'. The centerpiece was a self-mailer invitation designed as an experience in itself... featuring the exterior of a circus tent on the outside, and revealing the inside of the circus once opened with all the details the guest needed to know.

The project was brought to life using a mix of Photoshop, Illustrator, and InDesign, and extended well beyond the mailer to include digital screens, directional signage, and supporting creative elements used throughout the event. It was especially rewarding to see the concept translate from print to a fully immersive guest experience, reinforcing how strong visual storytelling can elevate an event from invitation to experience.

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